by David Wogahn | Feb 16, 2018 | Audience, Reviews
The first thing you notice about the book is the care with which it was created. I bought the hardcover and it is packaged in a slipcase with a fixed ribbon marker (you will need more of these). The professionally designed interior, with loads of website design...
by David Wogahn | Dec 1, 2017 | Audience, Reviews
We all know the power of Oprah’s book recommendations, but consider a few other names that have become accidental “book bloggers.” Reese Witherspoon is building a business around her reading habits. Google her name with the word books and you’ll see her...
by David Wogahn | Jul 28, 2017 | Audience, Metadata
8 out of 10 authors I work with have done zero research into authors comparable to themselves. If they did, here are a few things they would learn: How do they market their book? Do they have a website? Do they blog and if so, what do they blog about? Do they have a...
by David Wogahn | Jul 14, 2017 | Audience, Book Production
This is not another post about how to get book blurbs. The questions I address are how to incorporate them into the book publishing process. The timing is tricky, especially for self-publishers. That’s because most of us have limited time and we’re using POD printers...
by David Wogahn | Jun 5, 2017 | Audience
If you’ve been putting off starting your mailing list, or are struggling with where to start (or restart), you’re not alone. It’s too technical and I’m not that good with computers. I don’t have a website. What do I talk about? Do I really need a mailing list if I’m...
