Book marketing success happens when preparation meets opportunity.

Book marketing success happens when preparation meets opportunity.

Books, courses and advice for self-publishers and businesses using books as a marketing strategy:


I have written 5 publishing how-to books. Click the title for more information.

  • The Book Review Companion: An Author’s Guide to Getting and Using Book Reviews
  • My Publishing Imprint: How to Create a Self-Publishing Book Imprint & ISBN Essentials
  • Register Your Book: The Essential Guide to ISBNs, Barcodes, Copyright, and LCCNs
  • The Book Reviewer Yellow Pages: A Directory of 200 Book Bloggers, 40 Blog Tour Organizers and 32 Book Review Businesses Specializing in Indie-Published Books
  • Successful eBook Publishing: The Complete How-to Guide for Creating and Launching Your Amazon Kindle eBook (Out of print)
I have created two courses, one of which is free. The paid course was published by, now part of LinkedIn Learning. These links take you directly to each course description.


As president of AuthorImprints, I have helped more than 120 self-publishing authors and businesses publish more than 350 books. I offer consulting on focused topics, ideal for specific issues. Or choose a longer session, useful for planning, strategy, and book launch marketing discussions.

Click here to learn more.

I love helping authors and businesses get off on the right foot, or back on track if things have veered off course.


I love to speak and teach about self-publishing and online marketing topics. Do you need a speaker for an upcoming event or panel discussion? What about a fund-raising workshop?

Click here to visit my speaking page and then let’s discuss your organization’s needs.

I am a publisher, self-publisher and founder of a professional self-publishing services company ( I have authored three publishing how-to books and a popular video training course for LinkedIn Learning (formerly known as

I’m a technology guy who loves publishing and teaching. I miss my native LA but now enjoy the ocean breeze of Carlsbad, “The Village by the Sea.”

I’m particularly proud of my work for the 1984 Olympics (LAOOC) and Times Mirror (parent of the Los Angeles Times), and as co-founder and COO of a venture capital-backed Internet start-up that is still around today (CBS College Sports).

The Countdown to Book Launch Series

A sample of David Wogahn's Teaching and Writing

Are you launching a new book? Take my free email course—there is no obligation.

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My 35+ years of business, publishing and online marketing experience helps authors market books, and businesses use publishing as a marketing strategy. Click here to learn more.


To email me, click here.

Mailing address:

7668 El Camino Real, Ste 104-333

Carlsbad, CA 92009